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ProperGood
ProperGood
ProperGood
The What
Proper Good films
ProperGood are creative agency specialising in film production for organisations that are making a positive impact on the world.
The What
Proper Good films
ProperGood are creative agency specialising in film production for organisations that are making a positive impact on the world.
The What
Proper Good films
ProperGood are creative agency specialising in film production for organisations that are making a positive impact on the world.
The Brief
The agency was looking to reposition the business emphasizing the positive impact of its work, and went through a strategic reset that included naming, mission and tone of voice.
The Brief
The agency was looking to reposition the business emphasizing the positive impact of its work, and went through a strategic reset that included naming, mission and tone of voice.
The Brief
The agency was looking to reposition the business emphasizing the positive impact of its work, and went through a strategic reset that included naming, mission and tone of voice.
The Solution
Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting The project encompassed visual identity, guidelines, web/UI and social.
The Solution
Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting The project encompassed visual identity, guidelines, web/UI and social.
The Solution
Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting The project encompassed visual identity, guidelines, web/UI and social.
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