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Clyde&Co
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Clyde&Co
The What
A global law firm
Clyde & Co is a global law firm headquartered in London. The firm is one of the top 10 largest law firms in the City of London and has the largest dispute resolution practice of any UK law firm.
The What
A global law firm
Clyde & Co is a global law firm headquartered in London. The firm is one of the top 10 largest law firms in the City of London and has the largest dispute resolution practice of any UK law firm.
The What
A global law firm
Clyde & Co is a global law firm headquartered in London. The firm is one of the top 10 largest law firms in the City of London and has the largest dispute resolution practice of any UK law firm.
The Brief
Refining the identity
As the brand had a lot of equity, the brief focussed on refining the identity, making it more ownable, whilst retaining some core parts, namely the logotype and primary typeface.
The Brief
Refining the identity
As the brand had a lot of equity, the brief focussed on refining the identity, making it more ownable, whilst retaining some core parts, namely the logotype and primary typeface.
The Brief
Refining the identity
As the brand had a lot of equity, the brief focussed on refining the identity, making it more ownable, whilst retaining some core parts, namely the logotype and primary typeface.
The Solution
Defining an “ownable” graphic device
The Clyde & Co refreshed identity relies on the corner graphic as an element of differentiation. This element is used throughout printed and digital assets as a key visual for the firm. The brand refresh included concept, templates and guidelines, carrying the new identity across printed and digital brochures, iconography and illustration, UI and social.
The Solution
Defining an “ownable” graphic device
The Clyde & Co refreshed identity relies on the corner graphic as an element of differentiation. This element is used throughout printed and digital assets as a key visual for the firm. The brand refresh included concept, templates and guidelines, carrying the new identity across printed and digital brochures, iconography and illustration, UI and social.
The Solution
Defining an “ownable” graphic device
The Clyde & Co refreshed identity relies on the corner graphic as an element of differentiation. This element is used throughout printed and digital assets as a key visual for the firm. The brand refresh included concept, templates and guidelines, carrying the new identity across printed and digital brochures, iconography and illustration, UI and social.
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Reach out to get the conversation started about your digital design needs.
Reach out to get the conversation started about your digital design needs.