About.
With many years of experience across identity, website/UI design, and print design, I am capable of interpreting briefs and leading creative teams confidently.
01
Strategy
Helping you develop your brand using a strategic approach, assessing your target audience to help determine your positioning in the industry, your mission, and your core values.
02
Exploration
Generation of creative concepts based on the insights gathered. Exploring visual directions through moodboards to shape the personality and aesthetic of the brand.
03
Design
Develop and sharpen the most promising ideas into a cohesive identity. This includes logo development, colour palettes, typography, imagery, and key assets. Concepts are tested for consistency, flexibility, and alignment with the brand’s goals.
04
Delivery
Once the identity has been established, I finalize and package all files into usable assets and guidelines. Provide a brand book, digital files (logos, templates, etc.), and instructions to ensure consistent application across all touchpoints, both digital and print.
Brand Strategy
I can help develop your brand using a strategic approach, assessing your target audience to help determine your positioning in the industry, your mission, and your core values.
Visual Identity
I develop a structured brand that includes a marque, typography, illustration, photography, iconography, layout systems and anything else that you will need to stand out from the crowd.
Digital Design
I design websites, digital publications, apps, and social media assets, to help bring your brand to life online. I have knowledge of Figma, Framer, html, CSS and frameworks, making it easy to work alongside web developers.