Working for Clyde & Co, a global law firm, I helped refresh their identity across printed materials, digital and social. This included concept, setting up all templates and carrying the new identity across brochures, digital, UI and iconography/illustration.
Defining an “ownable” graphic device
The Clyde & Co refreshed identity relies on the corner graphic as an element of differentiation. This element is used throughout printed and digital assets as a key visual for the firm.
Delivered templates to ensure all assets adhere to brand guidelines
For the new identity, I devised a new set of grids for printed and digital brochures, as well as a new set of icons and illustrations representing the firm’s core services and sector offering.
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