Brand & Digital Designer
ProperGood are creative agency specialising in film production for organisations that are making a positive impact on the world. They were looking to take their identity onto a new direction.
ProperGood are creative agency specialising in film production for organisations that are making a positive impact on the world. They were looking to take their identity onto a new direction.
ProperGood are creative agency specialising in film production for organisations that are making a positive impact on the world. They were looking to take their identity onto a new direction.

Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting.




More than a facelift
This work was deeper than a simple visual exercise; it encompassed naming, messaging, tone of voice, visual identity, guidelines, web/UI and social.





Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting.




More than a facelift
This work was deeper than a simple visual exercise; it encompassed naming, messaging, tone of voice, visual identity, guidelines, web/UI and social.





Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting.




More than a facelift
This work was deeper than a simple visual exercise; it encompassed naming, messaging, tone of voice, visual identity, guidelines, web/UI and social.




LET'S

TALK
Reach out to get the conversation started about your digital design needs.
hello@sergiomaestro.com
LET'S

TALK
Reach out to get the conversation started about your digital design needs.
hello@sergiomaestro.com
LET'S

TALK
Reach out to get the conversation started about your digital design needs.
hello@sergiomaestro.com
Reach out to get the conversation started about your digital design needs.
Reach out to get the conversation started about your digital design needs.