Visual Identity
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Brand Guidelines
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Web Design
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Social Media
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Marketing Materials
The Client
London's most inspiring event spaces, curated.
event-venues.com is a specialist venue hire portal launched with a singular focus: to connect brands and organisations with creative, inspiring, and engaging event spaces across London. In a crowded market of generic venue directories, event-venues.com was built on a different premise entirely — curation over volume, quality over quantity, and genuine expertise over algorithm-driven listings.
event-venues.com grew directly out of Clive Agency — the London-based events and brand experience agency. Having spent years scouting, booking, and producing events at some of London's most remarkable venues, Clive's team had quietly built up an extraordinary bank of venue knowledge. The idea was elegant: why not put that expertise to work through a dedicated platform?
The BRIEF
A premium brand for a premium proposition.
The brief was clear and ambitious in equal measure: create a brand identity and website that reflected the curated, premium nature of the offering. This was not a venue aggregator. It was a carefully considered portal for brands that cared about where they held their events — and the identity needed to signal that immediately, to the right audience.
Beyond the digital presence, the identity also needed to extend seamlessly into print. A tabloid-format quarterly publication, The Review, was part of the vision from the outset — giving the brand an editorial dimension that would further reinforce its authority and premium positioning in the market.
The PROCESS
Confident minimalism as creative strategy.
A thorough examination of the competitive landscape revealed something telling: most venue portals were busy, cluttered, and visually undifferentiated. They competed on volume. We decided to compete on quality.
With that direction set, we got to work building the brand from the ground up. We developed a logomark, established a pared-back colour palette, and selected a pair of contrasting typefaces that could do different jobs in different contexts. We then mapped out the full website structure and created a set of wireframes — a step that proved invaluable in ensuring that every page and template was consistent and scalable before the visual design began. The identity was then applied across the website, social media assets, marketing materials, and the quarterly printed publication, The Review. Every touchpoint was considered as part of a single, coherent system.
The OUTCOME
Letting the venues do the talking
Modern and minimalist in its foundations, the brand carries a warmth and personality that prevents it from ever feeling cold or corporate. The predominantly black and white palette exudes the sophistication the premium market demands, while a bold yellow accent colour provides exactly the spark of personality that makes the brand memorable and distinctive.
The logomark is where the conceptual thinking really comes through. The symbol — four circles in careful juxtaposition — represents spaces in the most literal sense, a visual nod to the venues at the heart of the business. But the negative space between them reveals something more: a spark, a reference to the creative energy and inspiration that great events ignite.
Across the website, social media assets, marketing materials, and the printed pages of The Review, the identity feels cohesive, intentional, and consistently elegant. The Everett and Benton Modern pairing brings a satisfying typographic contrast to the system — clinical and confident on screen, warm and editorial in print. The two typefaces give the brand an expressive range that serves every context without ever breaking the visual logic of the whole.
The IMPACT
True Expertise
The brand established the portal as a credible, premium player in the London venue hire market from day one — communicating the expertise and first-hand knowledge of the team in a way that no competitor could match. For clients searching for exceptional event spaces, the brand immediately conveyed the level of curation and care they could expect.
The venue finding service created natural, organic conversations about event management and production, giving Clive a warm and credible route to upsell their wider capabilities.
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