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Bake Well Being
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Bake Well Being
The What
Baking for your mental health
Bake Well Being is a social enterprise aiming to take creative therapies to a whole new level, by providing one-to-one wellness and resilience coaching and group workshops on mental well-being and mental health – all during a basic baking and decorating class.
The What
Baking for your mental health
Bake Well Being is a social enterprise aiming to take creative therapies to a whole new level, by providing one-to-one wellness and resilience coaching and group workshops on mental well-being and mental health – all during a basic baking and decorating class.
The What
Baking for your mental health
Bake Well Being is a social enterprise aiming to take creative therapies to a whole new level, by providing one-to-one wellness and resilience coaching and group workshops on mental well-being and mental health – all during a basic baking and decorating class.


The Brief
The founder had created the brand for the business herself, and was looking to elevate its identity. After an initial discovery session, it was agreed with the client that Bake Well Being should feel welcoming, inclusive, authentic, positive and personal.
The Brief
The founder had created the brand for the business herself, and was looking to elevate its identity. After an initial discovery session, it was agreed with the client that Bake Well Being should feel welcoming, inclusive, authentic, positive and personal.
The Brief
The founder had created the brand for the business herself, and was looking to elevate its identity. After an initial discovery session, it was agreed with the client that Bake Well Being should feel welcoming, inclusive, authentic, positive and personal.






The Solution
Life isn't a piece of cake
As well as delivering the visual identity, website and social templates, I devised the elements of the overall tone of voice across marketing collateral, with a set of statements aiming to capture the self-affirming, supportive and empowering nature of the business.
The Solution
Life isn't a piece of cake
As well as delivering the visual identity, website and social templates, I devised the elements of the overall tone of voice across marketing collateral, with a set of statements aiming to capture the self-affirming, supportive and empowering nature of the business.
The Solution
Life isn't a piece of cake
As well as delivering the visual identity, website and social templates, I devised the elements of the overall tone of voice across marketing collateral, with a set of statements aiming to capture the self-affirming, supportive and empowering nature of the business.














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Reach out to get the conversation started about your digital design needs.