Beaming positivity
ProperGood’s mission is quite bold – together with their clients, they want to change the world. That’s why they continue creating Proper Good films for Proper Good causes. The identity reflects this through the use of a simple graphic that represents positivity (rays of light) and the physical essence of video broadcasting.
More than a facelift
This work was deeper than a simple visual exercise; it encompassed naming, messaging, tone of voice, visual identity, guidelines, web/UI and social.
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