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Brand identity, web and social media design for a social enterprise aiming to use baking as a creative and learning experience to improve mental health.
I created the identity for the business across all touchpoints in print and digital.
After an initial discovery session, it was agreed with the client that Bake Well Being should feel welcoming, inclusive, authentic, positive and personal. The coaching sessions are comfortable, informal, warm and encouraging.
I developed the brand identity for this start-up after in-depth assessment of the business and its place in the ecosystem, with the aim of establishing an identity that resonates with the business’ mission and values.
Life isn’t a piece of cake.
As well as delivering the visual identity across web and social, I devised the elements of the overall tone of voice across marketing collateral, with a set of statements aiming to capture the self-affirming, supportive and empowering nature of the business.
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